Fiorella Heraldez MadsenRugMatcher Contributing Writer

Fiorella is a Peruvian architect and designer living in Denmark. She studied at the Aarhus School of Architecture and hold a master’s degree in Arts in Architecture. Fiorella began her blog, "La casa de Freja," as a blog to raise awareness of Peruvian culture and to showcase how handicrafts can be incorporated into everyday home decor.

In 2022, Fiorella introduced a collection of home decor textiles that are a fusion of Scandinavian simplicity and Peruvian craftsmanship, resulting in a design that is both innovative and timeless.

Contact Fiorella Heraldez Madsen at hello+fiorella@rugmatcher.com

Stories by Fiorella Heraldez Madsen

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  • Rugs are a powerful tool when it comes to transforming the look and feel of your home decor. The right rug can instantly add warmth, color, and texture to a room, tying together disparate design elements and creating a cohesive, polished look. In this article, we explore the impact that a well-chosen rug can have on your living space.

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